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Pollinate and Attract: Marketing and Advertising
This workshop is about amplifying your reach and making your practice buzz with activity. You’ll learn how to attract the right clients by sharing your unique value clearly and confidently, and how to keep your marketing fresh and vibrant so your ideal clients find you
Key topics and vibes:
Picking a platform based on your energy and communication style (Instagram vs LinkedIn vs none at all)
What to post when you’re not “a content person”
Planning vs spontaneous posting
Online and offline paid advertising - what works and what doesn't
Avoiding the boom bust cycle of social media posting
Hosting events, workshops, or webinars that showcase your expertise and draw clients in
Tracking what works and adjusting your marketing garden to bloom best
Q + A & peer support vibes
About me?
I’ve always been very interested in the psychology of marketing and in the deep pits of social work placement I was convinced I should drop out and do marketing instead. Now I'm deep in my own private practice and I've realised I didn’t have to choose. Now, I get to combine both: running a books-full practice that uses social media in ways that feel aligned and supporting other allied health folks to find their feet in business.
My passion in supporting allied health folks to pursue private practice is that it changed my professional life. I could be myself, do what I wanted to do, and leave the rest behind. And I truly think we need the passionate, neurodivergent, professionals out here in private practice but I know it's hard when there's all the chaos and admin of running our own business (sigh).
I’m also an AuDHD-er, constantly refining how to get my ducks in a row, even when those ducks are in ponds spanning multiple planets and universes. So if your ducks are interdimensional, scattered, or currently napping, you’re more than welcome here. This is a judgment-free space for figuring it out together.
This workshop is about amplifying your reach and making your practice buzz with activity. You’ll learn how to attract the right clients by sharing your unique value clearly and confidently, and how to keep your marketing fresh and vibrant so your ideal clients find you
Key topics and vibes:
Picking a platform based on your energy and communication style (Instagram vs LinkedIn vs none at all)
What to post when you’re not “a content person”
Planning vs spontaneous posting
Online and offline paid advertising - what works and what doesn't
Avoiding the boom bust cycle of social media posting
Hosting events, workshops, or webinars that showcase your expertise and draw clients in
Tracking what works and adjusting your marketing garden to bloom best
Q + A & peer support vibes
About me?
I’ve always been very interested in the psychology of marketing and in the deep pits of social work placement I was convinced I should drop out and do marketing instead. Now I'm deep in my own private practice and I've realised I didn’t have to choose. Now, I get to combine both: running a books-full practice that uses social media in ways that feel aligned and supporting other allied health folks to find their feet in business.
My passion in supporting allied health folks to pursue private practice is that it changed my professional life. I could be myself, do what I wanted to do, and leave the rest behind. And I truly think we need the passionate, neurodivergent, professionals out here in private practice but I know it's hard when there's all the chaos and admin of running our own business (sigh).
I’m also an AuDHD-er, constantly refining how to get my ducks in a row, even when those ducks are in ponds spanning multiple planets and universes. So if your ducks are interdimensional, scattered, or currently napping, you’re more than welcome here. This is a judgment-free space for figuring it out together.